What is a Marketing Director?The key to good marketing a theatre production is to identify who your target audience is, and make sure they are aware of the play and attracted to it, even before the tickets go on sale. To a certain extent it is a combination of common sense and experience. These days a great deal of research goes into it as well. You must devise a message that will appeal to your intended audience. Then the task is to spread the word every means available: advertising, posters, mail shots, the internet, publicity, promotions and press. The Marketing Director has to liase with the play’s director, the publicity and press people, the design department, the theatre’s website and the cast. |  | |